“ The most expensive thing in business is opportunity cost, which is the cost of what you didn’t do while you were busy doing whatever you did do. Thus, it’s double or triple as expensive to rush a crap product to market. There’s no group of consumers waiting for you to ship your bad product to market.
Interaction08 Friday Keynote: Alan Cooper (There are many insightful bits in this keynote, if you can get past the naïve and tired “business people” verses “us” rhetoric.)
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