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"So when a client says to me, ‘If I cancel all my TV [spending] and replace it with blogging, what will it do for me?’ the answer is, ‘We don’t know.’"

The Tweet Spot: Marketers embrace social media. The implication here is that if a client says “If I cancel all my print spending and replace it with TV, what will it do for me?” he will have a better answer? Um, yeah…